When choosing a mobile application provider you need to make sure the application is eye catching on design and intuitive on structure; whether it is searching for available products or purchasing at the shopping basket stage. So many mobile software applications have been designed badly by not sticking to the design constraints or are not consistent with pricing, delivery and the actual shopping experience already in place via the eCommerce store.
Homepage Design for a Mobile Application
Consumers are looking for the same functionality as on the ecommerce website they are used to purchasing from. A tactical decision needs to be made of what can be consistently ported from the ecommerce solution to the mobile device. You need to find the balance between a mobile optimised website and a non optimised mobile website. If it is totally optimised then the design can be bland, uninspiring and boring, but a non optimised site can mean the app is slow, frustrating and hard to use. A good Mobile Commerce provider will have experience in building the right kind of app for your online business, for example is the app being built from purely a branding perspective, or is it to increase interactivity with the customer or is purely to generate sales.
Search Capabilities for a Mobile Application
Obviously with a mobile device there are design constraints due to the amount of space you have to work with. With that in mind making sure the search capabilities are developed in a slick way should be at the top of the list when designing an app for a mobile phone device. With regards to the search capabilities it is essential that the correct results are delivered first time to prevent any frustration and preferably to have the ability to easily filter on search results.
Products for a Mobile Application
Product availability is key! If you don’t have the products in stock then don’t present them on your mobile application. People who use mobile applications tend to be at the stage where they have an intent to buy; basically don’t prevent them from buying. If you do you will lose that customer forever.
Shopping Basket for Mobile Applications
Make it easy for the shopper to purchase by having all of the information up front in a clean and consistent manner. Clearly state the price with any additional offers and potential delivery charges. Don’t allow your potential shopper to drop out as delivery charges were not clearly defined at the right stage.
Payment Gateways for Mobile Applications
Confidence for purchasing via a mobile application is steadily growing but it is still in its infancy, so security and choosing the correct payment gateway is paramount. HTTPS should be used throughout the app to instil customer confidence and a familiar payment gateway used, for example Paypal.