Google Title Tags Measured By Width Not Character

Proper title tags are crucial for website search engine optimisation. We are a Search Engine Optimisation company in U.K. and we create best title tags for your website so that it gets maximum search engine visibility.
What is a title tag?
Your title tag tells search engine and users the content of your page. If your website occurs in search results, your title tag will appear in the first line of the results.  Google has specified the length for the title tag for it to appear completely in the results. If the title tag exceeds this length, Google will show as many whole words as it can & the rest will be replaced with an ellipsis.  This is bad for your website as prospective visitors get less than complete idea of what your website is about.

How to ensure that your title tag appears completely in the search results?
According to traditional wisdom, Google title tags must meet a character length of 70 characters to appear fully in Google results. But recent research has shown that what is important for a title tag to appear completely is not the number of characters in it but the width of all the characters put together. This width is 584 pixels. Further, it has been noticed that even if your title tag has fewer than 70 characters, it may still get cut off if its width is over 584 pixels. Write your title tags carefully to ensure they appear completely in Google results.

We offer web search engine optimisation services in UK and we will be happy to discuss with you how you can improve your title tags for better search engine optimisation of your website.

6 SEO Activities for 2013

Search engines continuously try to improve their search results. In this quest, they keep changing the rules of SEO. Businesses need to constantly adapt their SEO strategies to the changing SEO rules to ensure their websites get high ranking in search engines.

Let’s take a look at the top 6 SEO strategies in 2013:

1. Content is most important

High quality content will raise your Google ranking and also, more important, help you serve your users better. Google frowns upon content which appears to be written specifically from the point of view of getting higher ranking in search engine by overuse of keywords, etc. Google also frowns upon thin content—content which is uninformative. Instead it prefers rich and useful content. Good quality content also gets you more viewers. Hence you must make sure your content is always of great quality.  
2. Use  high quality links

The second strategy for SEO in 2013 is fruitful use of links. If you link your site to sites which are highly ranked by Google, then the ranking of your site will also go up. But don’t link to a site only because it is highly ranked. Link to businesses which are relevant to you. Irrelevant links may harm your site ranking.

3. Author rank
Google recently announced that author rank would figure as one of the parameters in determining the ranking of a website. What this means is that Google will separate good content from bad content by separating good content writers from bad ones. It will rank authors on the basis of certain criteria to determine their popularity and their status in their field of expertise. Based on this rank, any further work they produce will be ranked. Hence make sure your website content is written by authors who are highly ranked by Google.

4. Video marketing
Videos get highly ranked in Google consistently. Hence it is a good idea to put up some videos of your business on the web. You may put these videos up either on YouTube or on your website. As with content, make sure your videos are relevant, informative and rich in content. Putting up videos will not only get you higher ranking in Google but will also get you more viewers as most people prefer to view a video rather than navigating through a large  chunk of text.

5. Participation in social media

Social media marketing will be big in 2013. Participating in blogs, forums and being on Facebook, twitter, etc will also raise your search engine ranking. Social media are also a great way to connect with existing customers and potential customers. By posting thoughtfully and creatively in social media, you will have more people reading your posts. Ultimately, this will drive traffic to your website.

6. Mobile marketing

The final strategy for SEO in 2013 is the use of mobile marketing. As the number of people who access internet through their mobile phones increases, businesses are increasingly tapping into this huge customer base by building mobile websites. If you don’t have a mobile website already, you should definitely get one in 2013 to tap into this huge and rapidly growing market.

Should You Sue Over Stolen Content That Ranks Higher

There is nothing more insulting and demeaning to an SEO copywriter who sees their content being stolen by third-party sites and those third-party sites ranking higher in Google for that content.

It is not uncommon, happens often and is a major concern for many webmasters.

That being said, is it worth suing over? Is it worth taking someone to court over?

A Webmaster World thread asks just that and while some think you should sue over this matter, many say, the outcome will cost you way more in legal bills than you can recover in damages.

Lawyers are not cheap and going to court is incredibly expensive. Trying to win damages from a site that steals your content is hard, expensive and you have to hope that webmaster has the money to pay you after you win in court.

The most webmasters do in this situation is file a DMCA request with Google and the hoster and maybe send a strict legal letter to the webmaster and wait to see if it makes any difference.

Forum discussion at SE RoundtableWebmaster World.

How to escape from Panda and Penguin Updates

With the recent upheaval in the online world caused by Google’s Panda and Penguin updates, it’s difficult to know on any given day which search engine optimization (SEO) strategy works and which doesn’t. But there’s one strategy that’s still clearly “Google approved” and likely always will be: Content marketing.If your content isn’t all that it could be, consider these tips for developing a killer content marketing strategy:

1. Invest time in understanding your audience’s needs.
Your writing can be highly informative and your videos can be visually stunning, but they might not draw traffic to your site if they don’t meet the needs and desires of your prospective audience.
To determine the types of content your audience wants most, observe the kinds of articles that are popular on blogs in your industry, identify content that’s shared frequently on your readers’ social networking profiles or survey your readers about their favorite topics. You can also look to your past blog posts, videos and other website content to see which topics drew the most reactions in terms of Facebook “likes,” blog comments or other social metrics. Then, use those findings to plan your future content campaigns.

2. Dedicate resources to your content marketing strategy.
Good and quality content are most important factor for any website. Once you’ve identified the topics that will be most interesting for your readers, set aside the time and money that may be needed to implement your content marketing strategy. If you don’t have enough time to work on content you always have a better option i.e. outsourcing. Your can work on other task like increasing your sales activity and focusing on sales representatives. Farming out tasks can cost you money, but you should eventually see a positive ROI as you attract more customers with your new content marketing strategy.

3. Set high editorial standards.
Weak content can damage your brand and cost you readers and business. If you notice a steady decline in your site’s traffic or your reader engagement, that might be a sign that your content standards have slipped. Establish specific editorial standards and stick to them, whether you’re creating the content yourself or outsourcing to produce it.

4. Build a presence on social channels.
A content marketing strategy’s success depends heavily on social sharing by your readers and other members of your community. Be proactive about building your presence on popular social channels. To do so, you’ll need to commit regular time to connecting with others on social networks, especially Facebook and Twitter, and avoid being too promotional. Try first to engage naturally with members of your community. Then, seed your best content on the social networking sites when you feel it can provide clear benefits to your followers.

5. Be consistent
Not every piece of content you create will go viral or generate significant interest in your website. No matter how well it’s planned and crafted some content will simply fail to resonate with your audience.

Mobile Commerce Websites will be the future

eCommerce Website Development has made a great impact on the Online Market. Everybody is now ready to buy any stuff through online market. More over they provide it with a 30 day guarantee which is the essential part in any ecommerce business. They have started making business and they are going good.

Now many eCommerce Websites want to design and develop a Mobile Commerce Website because smart phones are being used by everyone. Smart Phones are used every day in our life. Customer looks for the product and wants to buy it on the spot. But while browsing through a mobile they don’t want to search as they do it on their Laptops & Desktop. Visitors will find it difficult while browsing through mobile or tablet. So eCommerce website Company decided to go mobile as well the normal one.

As rapid device adoption continues, not only are more consumers entering the mobile commerce market, but those who may have first entered a year or two ago are integrating more advanced behaviors into their mobile repertoire. Last year’s first-time smartphone owner is this year’s first-time show roomer and maybe next year’s first-time dabbler in tablet commerce.

Continued technology and marketing investment are creating a mobile shopping environment that is increasingly easy to use and highly functional, enabling the consumer to learn and adopt these new behaviors more quickly.

Device adoption is a snowball picking up size and speed, but the tipping point will be when the average mobile consumer is comfortable shopping, show rooming and purchasing over their Smartphones and tablets.