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How to escape from Panda and Penguin Updates

With the recent upheaval in the online world caused by Google’s Panda and Penguin updates, it’s difficult to know on any given day which search engine optimization (SEO) strategy works and which doesn’t. But there’s one strategy that’s still clearly “Google approved” and likely always will be: Content marketing.If your content isn’t all that it could be, consider these tips for developing a killer content marketing strategy:

1. Invest time in understanding your audience’s needs.
Your writing can be highly informative and your videos can be visually stunning, but they might not draw traffic to your site if they don’t meet the needs and desires of your prospective audience.
To determine the types of content your audience wants most, observe the kinds of articles that are popular on blogs in your industry, identify content that’s shared frequently on your readers’ social networking profiles or survey your readers about their favorite topics. You can also look to your past blog posts, videos and other website content to see which topics drew the most reactions in terms of Facebook “likes,” blog comments or other social metrics. Then, use those findings to plan your future content campaigns.

2. Dedicate resources to your content marketing strategy.
Good and quality content are most important factor for any website. Once you’ve identified the topics that will be most interesting for your readers, set aside the time and money that may be needed to implement your content marketing strategy. If you don’t have enough time to work on content you always have a better option i.e. outsourcing. Your can work on other task like increasing your sales activity and focusing on sales representatives. Farming out tasks can cost you money, but you should eventually see a positive ROI as you attract more customers with your new content marketing strategy.

3. Set high editorial standards.
Weak content can damage your brand and cost you readers and business. If you notice a steady decline in your site’s traffic or your reader engagement, that might be a sign that your content standards have slipped. Establish specific editorial standards and stick to them, whether you’re creating the content yourself or outsourcing to produce it.

4. Build a presence on social channels.
A content marketing strategy’s success depends heavily on social sharing by your readers and other members of your community. Be proactive about building your presence on popular social channels. To do so, you’ll need to commit regular time to connecting with others on social networks, especially Facebook and Twitter, and avoid being too promotional. Try first to engage naturally with members of your community. Then, seed your best content on the social networking sites when you feel it can provide clear benefits to your followers.

5. Be consistent
Not every piece of content you create will go viral or generate significant interest in your website. No matter how well it’s planned and crafted some content will simply fail to resonate with your audience.