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Co-Citations as Replacement to Anchor Text

What is anchor text?
Anchor text is the visual clickable text in a hyperlink. Linked text is usually linked to the landing page with hyper link words are relevant to the landing page. Google uses the words in the anchor text to determine the ranking of the page in search.

Some problems that have been noticed with anchor text are as follows:

1. The anchor text may not have any connection with the content on the landing page.
2. People may receive too many back links with the same anchor text. This makes Google suspicious that the website may have a say in what keywords to use in the anchor text of the link.
3. People stuff too many keywords in content and they also repeat keywords in anchor text of links.   

Due to these problems many link building experts say that anchor text is going to die out and will be replaced by co-citation.


What is co-citation?

The concept behind co-citation can be explained with the help of bibliographic co-citation. Consider two papers ‘A’ and ‘B’ which appear in the bibliography of another paper ‘C’. From this we may infer that A and B are related to each other.

Similarly, if two sites ‘A’ and ‘B’ are cited by site ‘C’, Google infers that there is similarity between the two sites. If a number of sources cite ‘A’ and ‘B’ together, then from that Google infers that the relationship between ‘A’ and ‘B’ is quite strong. Google uses this information to determine how influential a site is on the internet.

Will co-citations be a better way to rank pages as compared to anchor-text? Only time will tell.

Check our Presentation on Co-citation Links